The customer challenge

As order volumes and product ranges grow, deciding where each job should be produced becomes complex. The right destination depends on the product, the location, available capacity and any rights constraints attached to the content.

The Cloudstore approach

Cloudstore converts each validated order into the production jobs required to fulfil it — one order may create several jobs routed to different destinations — and evaluates each job against routing criteria to direct it to a suitable production destination. Production destinations return status as work progresses, so order management retains one consolidated view across every job. This keeps production decisions consistent and repeatable as volumes and product ranges expand.

Core capabilities

  • Order intake through to print output
  • Routing to in-house, partner or fulfilment-centre production
  • Routing informed by product type and capability
  • Routing informed by location and available capacity
  • Routing that respects rights rules and customer requirements
  • One order split into multiple production jobs across destinations
  • Production-status updates (queued, printing, finishing, quality control, complete) returned to a shared view

How it works

  1. Order intake

    Confirmed orders enter production as jobs.

  2. Assessment

    Each job is assessed against routing criteria.

  3. Routing

    The job is directed to a suitable production destination.

  4. Production

    The destination prints the job to specification.

  5. Handover

    Output moves into fulfilment for dispatch.

Use cases

  • Mixed product ranges across multiple sites
  • Distributed production networks
  • Rights-controlled production
  • Capacity balancing across destinations

Business benefits

  • Consistent, repeatable routing decisions
  • Better use of available capacity
  • Production that respects rights and customer rules
  • A foundation for distributed fulfilment

Frequently asked questions

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