The customer challenge

Serving customers in different markets from a single location adds shipping time, cost and complexity. Concentrating production in one place also creates bottlenecks when demand rises.

The Cloudstore approach

Cloudstore supports distributed fulfilment, so production and dispatch can happen closer to the customer. Work can be handled in-house, by partners or across a production network, with geographic routing guiding where each job is produced. Cloudstore integrates with shipping and fulfilment systems — shipping platforms, carrier and courier services, freight, warehouse and tracking services — to request dispatch and labels and to return tracking references and delivery status, where supported and configured, so each shipment stays connected to its order. This page describes the fulfilment operating models — in-house, partner and distributed production; the platform-level Shipping & Fulfilment Integration explains how those dispatches connect to shipping systems, labels, tracking and delivery status within one consolidated order view.

Core capabilities

  • Internal production fulfilment
  • Partner production fulfilment
  • Distributed fulfilment across a network
  • Geographic routing of jobs
  • Reduced inventory holding
  • Direct-to-customer delivery
  • Two-way integration with shipping, carrier, freight, warehouse and tracking systems, where supported and configured
  • Tracking references, delivery status and delivery-exception updates connected to the order

How it works

  1. Order

    A confirmed order is ready for production.

  2. Route

    Geographic and capacity routing selects a destination.

  3. Produce

    The destination prints the job on demand.

  4. Deliver

    Dispatch is requested through a connected shipping system, which returns tracking and delivery status to the order where supported.

Use cases

  • Serving multiple markets
  • Reducing shipping distance and time
  • Balancing production load
  • Direct-to-customer ecommerce

Business benefits

  • Production closer to demand
  • Reduced inventory and shipping complexity
  • Fewer single-site bottlenecks
  • A more resilient fulfilment model

Frequently asked questions

Talk to us about print fulfilment

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