The customer challenge

Traditional print models depend on forecasting demand and producing stock in advance. Unsold inventory ties up capital, storage and working time, while popular lines can sell out. For digital-first businesses, holding physical stock is rarely the right way to bring an image catalogue to market.

The Cloudstore approach

Cloudstore connects your product catalogue, pricing rules and production network so that a printed item is made only once it has been ordered. Orders are ingested from your connected channels, validated by order management and converted into the production jobs needed to fulfil them — a single order can become several jobs across different destinations while you keep one consolidated view. Configuration, pricing, payment and job creation happen automatically, each order is routed to a suitable production destination, and connected shipping systems return tracking and delivery status where supported and configured.

Core capabilities

  • Reduced inventory dependency, with products made to order rather than held as stock
  • Configurable products offering size, media, framing and finishing options
  • Automated online pricing as customers change product options
  • Automatic job creation and routing to a suitable production destination
  • Order ingestion from connected ecommerce, retail and API channels, with one order able to generate multiple production jobs
  • Shipping-system integration for dispatch, tracking and delivery status, where supported and configured
  • Shared, role-based visibility of order, job and delivery status across the lifecycle

How it works

  1. Catalogue and products

    Images and configurable products are made available to sell online.

  2. Online ordering

    Customers choose options and place an order through a connected storefront.

  3. Automated pricing

    Prices update as product options change, with payment taken at checkout.

  4. Job creation

    An order automatically becomes a production-ready job.

  5. Production

    The job is routed to a suitable production destination and printed on demand.

  6. Fulfilment

    The finished item is dispatched directly to the customer or partner.

See how Cloudstore works

Use cases

  • Wall art and décor products
  • Fine art and photographic prints
  • Posters, canvas, framed prints and gifts
  • Ecommerce print catalogues
  • B2B and B2C print portals

Business benefits

  • Less capital tied up in unsold stock
  • A faster route from catalogue to saleable product
  • Consistent pricing and fewer manual ordering errors
  • A model that can scale across products and markets

Capability availability can vary by product type and production location. Not every option is available in every territory.

Frequently asked questions

PODon-demand printimage-to-productecommerce print fulfilment

Talk to us about print-on-demand

Speak to an expert about print-on-demand, art-on-demand, web-to-print and distributed fulfilment.